Como citar este documento / referência bibliográfica
Kapferer, Jean-Noël - The new strategic brand management : advanced insights and strategic thinking. 5th ed. London : Kogan Page, 2012. XVIII, 492 p.. ISBN 978-0-7494-6515-5



URL: http://bibliopac.iscac.pt/Opac/Pages/Document/DocumentCitation.aspx?UID=85c6e62a-140f-4ac9-b3e7-b916bcb961e0&DataBase=10205_MONOG